Client: Latitude Financial
Shaped by values
Completed at Bunch
Latitude developed a new set of values informed by employee insights gathered through a series of workshops. I led the development of Shaped by Values—a concept that captures how these values actively shape culture and behaviour across the business. The visual identity was designed to align with Latitude’s brand while standing out with a distinct and ownable look.
Visual identity, Launch moment, Leadership assets
Latitude’s brand is defined by its bold colour palette, geometric shapes, and strong typography—elements that guided the values identity.
The brand assets were designed to represent each value in an abstract way, with animation considered throughout the development of every identity.
Client: Latitude Financial
Shaped by values
Completed at Bunch
Latitude developed a new set of values informed by employee insights gathered through a series of workshops. I led the development of Shaped by Values—a concept that captures how these values actively shape culture and behaviour across the business. The visual identity was designed to align with Latitude’s brand while standing out with a distinct and ownable look.
Visual identity, Launch moment, Leadership assets
Latitude’s brand is defined by its bold colour palette, geometric shapes, and strong typography—elements that guided the values identity.
The brand assets were designed to represent each value in an abstract way, with animation considered throughout the development of every identity.
Latitude developed a new set of values informed by employee insights gathered through a series of workshops. I led the development of Shaped by Values—a concept that captures how these values actively shape culture and behaviour across the business. The visual identity was designed to align with Latitude’s brand while standing out with a distinct and ownable look.
Visual identity, Launch moment, Leadership assets
Latitude’s brand is defined by its bold colour palette, geometric shapes, and strong typography—elements that guided the values identity.
The brand assets were designed to represent each value in an abstract way, with animation considered throughout the development of every identity.
