To attract the next wave of graduates, KordaMentha needed a campaign that would stand out in a competitive market. I developed the creative platform “Beyond the expected”, using the vastness of the universe as a metaphor for endless opportunities. The campaign balanced aspirational visuals of stars with authentic graduate storytelling, to show both the limitless potential and the human side. Across animated banners, social content, and careers expo activations, the messaging reinforced curiosity, ambition, and individuality, positioning KordaMentha as a place where graduates can truly shape their future.

Campaign creative, Messaging, Print, Digital assets