While refreshing a colour palette or visual library can go a long way in revitalising a brand, the challenge for Homemaker Centre ran deeper. A lack of consistency across marketing efforts called for a creative strategy that could unify the brand and provide a clear framework for teams nationwide. My role was to reframe Homemaker Centre’s identity through a new positioning: Life, inspired. This tagline captures the brand’s promise, that is, each centre is a destination for home inspiration, helping customers bring their lifestyle and home improvement ideas to life.

Creative Strategy, Brand refresh, Brand guidelines, Art direction, Seasonal campaign creative, Direct mail brochures, EDM templates, Website refresh, Signage