Healthy teeth don’t just improve your smile, they lift your whole state of mind. This idea became the foundation for Alphington Dental Care’s brand refresh. As an established practice wanting to attract new patients, the refresh introduced a bright, bold colour palette to stand out in a crowded market. Paired with simple photography of smiling teeth and strong bold typography, the new design system is both distinctive and easy for freelance designers to apply consistently across all channels.

Brand identity, Brand guidelines